07June2010 Vancouver, BC

Love 'em or hate 'em you just can't ignore 'em!

It never ceases to amaze me that this 'small' Cupertino company named after a fruit continues to sideline almost all other headlines when they have something important to announce.

Everyone was excited to hear what Apple was to announce today, although it came as no surprise that it was the iPhone 4 (previously speculated as the iPhone 4G when the story was broken by Gizmodo), myself included.

Reading through the various internet accounts about Steve Jobs' presentation, I saw that he had some trouble in the demo due to overcrowding of the wireless frequencies of the reporters and bloggers in the audience. I had to wonder: has that ever, in the history of tech, happened to any other company during a product demo? That there was so much interest that bloggers and reporters had to post almost every word that Steve Jobs uttered as soon as he said it?

People just can't get enough of Apple and I bet Steve Ballmer is fuming right now!